Who remembers asking their loved ones about a point in time, and the answer was an event reference? Writing this article, I am taken aback by how many of our ancestors used events as calendar dates.  

This is when a grandchild asked, “Gogo, when were you born?” and the response would be “ngempi kaKhandampondo,” …

There are two kinds of storytellers. 

The first one gives you the headlines. 

"I went to Durban. It was nice." 

Done. 

Then there are South African storytellers. 

You ask them how the trip was and, somehow, twenty minutes later you're hearing about a petrol station pie in Harrismith, a cousin they bumped into by accident and…

Time. When you hear the word “time”, the first thing that comes to mind is a clock. A calendar. But that was never the meaning or representation of time. Especially African Time. Telling time in Africa was not about using a tool but being present and observing nature or the moments around you.  

Castle Milk Stout is on a journey to redefine African Time. A journey to rewrite…

African time is a term introduced as a relaxed approach to punctuality, the difference between monochronic and polychronic ways of living, a concept introduced by anthropologist Edward T Hall.  

In African tradition, we often hear sayings like “indlela ibuzwa kwaba phambili,” which essentially means that wisdom is gained from those with experience. Part of African tradition is to…

"African Time" is a phrase we all know. For many, it has come to mean that Africans do not respect time that they arrive when they want and leave when they want. But is that really what African Time means?

Castle Milk Stout is on a journey to redefine African Time. But before we can redefine it, we must first understand it. Where did this phrase come from? Who created it? When did it…

When people hear African Time, they usually smile knowingly.

"So... you mean being late?"

Not quite.

I don't think African Time has ever been about the clock. It's about what happens while the clock is ticking. The conversations. The laughter. The stories that stay with us long after the moment has passed. That's where richness has always lived.

Think about it. Have you…